About — Frank van der Sman

Frank van der Sman

About
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About

Throughout the years I’ve specialized mostly in branding and illustration work. This entails crafting distinctive visual narratives for cycling and hospitality brands. Blending modern design with a deep appreciation for craftsmanship and culture. I’ve had the privilege of working with amazing brands like Speedvagen, Zuiver Wijnen, OBST&GEMUSE and SILCA, where I’ve designed everything from custom bike frame paint jobs and logos to wine labels and posters. In addition, my photography captures the essence of cycling, from intimate details to the broader experience, helping to tell the story behind my favorite sport.

I’m always keen to learn about your next project and how I could assist, drop me a line - frankvdsman at gmail dot com

Education

2002-2007 // Alkwin College HAVO
2008-2012 // Batchelor AMFI Fashion & Branding

Work Experience

2011 // Internship Rapha (London HQ)

2011-2014 // Freelance work Rapha
photography, video, shoot production

2013 // Pristine Fixed Gear
shop floor (sales), development Meesterknecht

2014-2015 // Meesterknecht
brand development, interior design, sales, workshop assistance, ride leading

2017-2020 // Lester Cycles
brand development, graphic design, paint design

2018 // Equipe Girona
brand development, strategy, social media, creative consulting

2019 // Mokumono Cycles
strategy, social media, creative consulting
2016-2020 // Twotone Amsterdam
public relations, creative consulting (photography/ film/ graphics) , social media

2020-2023 // OBST&GEMÜSE
(online) marketing, strategy, brand development, social media, event production

2017-current // freelance branding & illustration projects

2020-current // tattooing at Mosel Mosel

2024-current // Gregario Cycling Services (online) marketing, strategy, brand development, social media, event production